Tuesday, February 26, 2013
Lowell McAdam, whose company has turned the cell phone into a necessary tool of modern life, appeared at Rutgers Business School as a guest of his old boss, Denny Strigl, who is teaching corporate strategy in the Department of Management and Global Business. “It’s amazing to see a case study come to life,” said Zita Nececkas, a student in the Flex MBA program who is taking Strigl's class.
Verizon Communications CEO Lowell McAdam isn’t likely to be ruffled by the sound of a cellphone’s ringtone – even when he’s the one being interrupted.
As he opened a talk on the strategies that went into building Verizon Wireless into the nation's largest wireles provider last week at Rutgers Business School, McAdam quipped that it might be the first time they would hear a lecturer say, “Turn your cellphones on.” Please.