Business plans with high probability of success take top awards in Rutgers Business School Business Plan Competition

Similar to the reality television show “Shark Tank,” participants in the annual “Rutgers Business School Business Plan” competition created a viable business plan and presented their entrepreneurial endeavors to a panel of three judges.

Bergen, owner of the Denville, New Jersey-based interior landscaping company Bergen Botanicals, won the $20,000 prize.

Paula Zwiren, president of Zwiren Title Agency in Livingston, New Jersey, received $15,000 for second place.

Zwiren and Bergen are both Flex MBA students.

Flex MBA graduates Sarah Blessing and Joanna Trzaska and their team, Aamir Khan and Leann Cosley-Richardson, won the $10,000 third-place prize for the fitness band TRAINgle.

Ray Rossi, director of the competition since 2011, said Rutgers tried to select businesses with a high probability of success that are on the verge of becoming commercialized and are ready to launch.

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