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Rutgers business plan competition sees a return to more traditional ventures; interior landscaper wins top prize

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Wednesday, March 26, 2014
The two top winners, both Rutgers Flex MBA students, started companies that provide services. Brian Bergen, owner of an interior landscaping company called Bergen Botanicals, won the $20,000 first-place prize. Paula Zwiren, president of Zwiren Title Agency, received $15,000 for second place. Sarah Blessing, who graduated from the Rutgers Flex MBA Program in January, came up with the idea for TRAINgle, a fitness band with some flair. Her team, which includes Flex MBA students Aamir Khan and Leann Cosley-Richardson and recent MBA grad Joanna Trzaska, won the $10,000 third-place prize.

There is surprisingly little technology among the winners of Rutgers Business School’s 2014 Business Plan Competition. Not one of the new businesses, for instance, involves an app.

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