Tuesday, February 11, 2014
Iris House, a non-profit agency that assists women infected and affected by HIV and provides educational as well as testing services, decided to use a marketing plan developed by four students in the Rutgers Flex MBA Program to help mark its 20th anniversary. The agency formally unveiled the new marketing campaign during a luncheon on Feb. 7.
When Rutgers Business School instructor Tyrha Lindsey gave the MBA students in her advertising and promotion course an assignment to create an integrated marketing plan last summer, she wanted them to approach it as if it were a real project rather just classwork